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Reference Work – Atlas

reference work business development


Project ”Atlas Print”


Our client Atlas Print engaged us to evaluate the potential for market entry into Europe in the area of VDP-business. HKH Management Consulting teamed up with the management of Atlas Print’s VDP-business in efforts to evaluate the competitive landscape in Europe through pricing and comparative analysis.

Our targeted consulting work for project ”Atlas Print” consisted of:

  • Comparative analysis for component pricing.
  • Mapping of competitive landscape.
  • Feedback of the analysis.
  • Recommendations for next steps.

HKH Management Consulting is an official representative of Atlas Print in Europe.

About Atlas Print: Atlas Print is recognized as one of the leading direct mail, commercial and magazine printers across the GCC producing over 36 magazine titles (inclusive of fulfillment and distribution). Offering a full range of products ranging from stationery, brochures, corporate literature, hard case books, POS to luxury packaging. For more information, please visit Atlas Print’s homepage.


For more information about project ”Atlas Print” please contact:

Jari H. Helenius, Managing Director, HKH Management Consulting: jari.helenius@hkhconsulting.net

Jaimone Kuruvilla, Business Head, Variable Data Printing, Atlas Group: k.jaimone@atlasgroupme.com