Marketing Analytics
Unlock the value of your data with new turnkey solution
HKH Management Consulting and Upping Group joined “forces” in 2016 to bring businesses of various sizes and within various industries best in class Marketing Analytics service.
Through our cooperation you’re able to “navigate” and transform your data into valuable information without the need to invest in expensive internal business intelligence systems. With our service you will capitalize on improved marketing efficiency and ROI!
Our service
We are driven by our client expectations and needs, transforming the available information from companies into knowledge – a valuable asset.
Combined we have more than 60 years’ experience and know how in advanced analytics developments, data and text mining expertise. We are driven by results and key metric setting, supported by an international qualified team operating on a global scale.
We offer our clients a proof of concept without cost involved for you: an analytical evaluation of existing data and information before any proposal and commitment to move forward.
Our approach
We release relevant information and knowledge to support marketing strategic decisions, developing tailored made solutions on Data Management & Marketing Analytics:
1. Diagnosis & Data Preparation:
- Analytical evaluation of existing data: data understanding and preparation (both structured and non structured) that resides in the companies’ operating systems
- Transformation of customer information into knowledge for the company, through single view of the customer
2. Marketing Analytics:
- Use of data mining & modeling techniques
- Dynamic segmentation, customers scoring & life cycle approach
- Customer Centric segmentation
- Clusters definition
- Predictive and optimization modeling
- Basket analysis
Start unlocking the value of your data!
For more information about Upping Group, please visit here
For more information about HKH Consulting, please visit here