As businesses seek to increase their profits, the Direct-to-Consumer (D2C) approach presents an opportunity to capture the value that exists in the gap between manufacturers and end-consumers.

However, with this approach comes the need to maintain relationships with both distribution networks and existing customers or middlemen. Crafting a D2C strategy that compliments existing distribution channels is essential to achieving long-term success.

In the September 2023 DTC Quarterly, HKH partner Tiia Koskela-Helenius explores the processes, strategies and techniques behind creating and maintaining a successful D2C model while preserving positive distributor relationships. Download the full paper to learn more.

Download the Quarterly using "Crafting a Direct-to-Consumer Approach While Maintaining Positive Distributor Relationships" button above.

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