Our latest DTC Quarterly delves into the dynamic relationship between direct-to-consumer (DTC) strategies and traditional brick-and-mortar retail, debunking common misconceptions and highlighting mutual benefits. Key Insights Include:

• Strategic Price-Matching: Understand how manufacturers maintaining price parity with retail partners can positively impact the entire supply chain.
• In-Depth Analysis with Consumer Utility Theory: Discover how our study of over 20 pricing strategies reveals that a DTC approach with price-matching is advantageous for manufacturers, retailers, and consumers alike.
• Advantages of DTC Channels: Learn how DTC deployment can enhance customer segmentation and alleviate retailer competition concerns through fair pricing practices.

Why Read This Article? For businesses and professionals in the retail industry, this DTC Quarterly offers valuable perspectives on embracing DTC strategies. It provides a nuanced understanding of how DTC can coexist with and even enhance traditional retail models. Whether you're a manufacturer, retailer, or industry observer, these insights are crucial for navigating today's evolving retail landscape. Download the Full Article for In-Depth Insights and Practical Guidance on Navigating the DTC Revolution. Download the Quarterly using "When manufacturers go Direct-to-Consumer" button above.  

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