Seamless Omnichannel Strategy for a Consumer Brand

driven by curiosity

Leveraging Omnichannel Strategies in Business Design Development

A European consumer goods SME in the sleep technology space had innovated a new type of crib mattress with patented technology to mimic the motion of a baby in the womb. The SME had generated stellar performance through retail and selected DTC channels in its home market for the new invention and was looking to scale its operations with a more global focus, particularly prioritizing the North American market.

In this case study get an inside look on how to prepare for market entry by auditing and evaluating existing strategic options and how to develop a "go-to" business design capable of appropriating maximum value in the marketplace in the long-run.

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