What we do?
With wide range of consultancy services within Direct-to-Consumer Marketing discipline, such as DM, SEO, SEM, Social Media and more we take your marketing profitability to all new level. Read more!
When your Direct-to-Consumer business needs seasoned experience to assist your current members of the board of directors our Board Advisory services is the right answer. Read more!
From idea and planning to full scale commercialization of products and services. Regardless of your DTC business development assignment, our 6-step “Biz Dev” process guarantees results. Read more!
With extensive experience and know how in advanced analytics developments, data and text mining expertise we transform available information into knowledge – your most valuable asset!
@ your service!
Welcome and thank you for visiting! I personally wanted to take the opportunity and thank you for spending at least few seconds of your important time going through my company pages and getting to know what we can offer. Enjoy, and I hope we get a chance to work together on your business needs in the near future.
Prior to taking over HKH Management Consulting Ltd., a company my father founded in 1996, and starting as a consultant I built my career across Telecommunications and Publishing industries.
At Telia Mobile Finland, between 2001 and 2003, I held positions ranging from Product Management to Sales. In addition, I was involved in numerous strategic planning and business development projects prior to the acquisition of Telia Mobile Finland by DNA Finland Ltd.
After joining International Masters Publishers in 2004, I managed and led complex Direct-to-Consumer Marketing & Sales (DTC) businesses for publishing products across Europe and North America. I held senior commercial roles with full P&L responsibility for the company in Switzerland, Germany, and the U.S. Most recently, as VP of Marketing & Sales and a member of the regional management group of International Masters Publishers Inc. I was responsible for developing and managing marketing & sales strategies and tactics for a wide array of published continuity membership products across offline and online channels.
Since 2012 I have been engaged in consulting assignments globally and building my own boutique consultancy agency with growing network of partner companies. I have consulted on DTC programs across industries such as Print, Publishing, Media, Retail, Gaming/iGaming, Logistics, Healthcare and Membership Organizations giving me wealth of knowledge of how to develop businesses across industries using DTC Programs.
I have both M.Sc. Economics and BBA degrees from the Hanken School of Economics and Helsinki School of Economics and Business Administration (today known as Aalto University), respectively. I have also co-authored a publication “Advances in Electronic Marketing” by Idea Group Publishing.
As a professional, I’m highly motivated, enthusiastic and real “outside the box” thinker.
Although I’m very determined and focused at what I do, I get to enjoy free time as well. Lot of it is spent with my family, taking long runs outdoors, biking and enjoying good food, wine and company.
Ps. Follow us on social media and you see some of our work in action!
Some key accomplishments
Countries Worked At
Business Plans Developed
# 1 ranked SEO pages
Advanced Analytics Capability
average ROI for every $ spent
unrivaled cost efficiency
direct response offers
direct response replies
1996: The first chapter was written
HKH Management Consulting Ltd. was founded in 1996 in Stamford, CT, USA by Heikki K. Helenius. At the end of the decade, the company moved its headquarters to Helsinki, Finland. Heikki served as the company’s owner and CEO until 2011. He had a career that spanned more than 30 years in various senior and executive roles focusing on FMCG, and Direct-to-Consumer Marketing and publishing in a global environment.
Before founding HKH Management Consulting Ltd., Heikki worked at major international companies such as Unilever and Reader’s Digest, as well as at International Masters Publishers. He was actively involved in organizations promoting Finnish businesses in North America. He was a board member of the Finnish-American Chamber of Commerce, New York chapter; and a trustee for the American-Scandinavian Foundation.
2012: Next generation
Heikki and his son, Jari, often talked about working together full time. However, this never materialized, as Heikki passed away in 2011. The company leadership has gone through a generational change, with Jari taking over as managing director and part-owner, and continuing the trailblazing Direct-to-Consumer marketing work his father started.
During his studies Jari acted as an Assistant Consultant assisting Heikki in various client assignments ranging from Publishing to Media & Advertising industries within Europe and the U.S. Jari focused on market research, data analysis, and result presentations.
After completing his studies, Jari went on to build his own career in the telecommunications and publishing industries from which he brings more than ten years of global managerial leadership experience back to HKH Management Consulting.
2016: And onwards
Today HKH Management Consulting has offices both in Helsinki, Finland and Malaga, Spain in order to be in better position to serve clients globally.
The company has three distinct business areas: 1) Consumer Marketing Services, 2) Board Advisory Services and 3) Business Development Services all aimed at catering the needs of Direct-to-Consumer businesses globally and businesses looking to enter into DTC channel. In addition it offers Marketing Analytics services in combination with Upping Group.
It has consistently built its network of partners to be in a better position to serve clients across industries and channels.
A lot remains to be accomplished but we tackle matters and move forward one step at a time.
More information about background of Jari can be found on LinkedIn.
What's been said?
Jari is a brilliant outside-the-box marketing thinker. He uses hard data on consumer response to reach customers and prospects in new and effective ways. In short, he merges creativity with marketing science.
Jari is as smart as they come and understands that marketing needs to be measurable. He is detail oriented, creative and is consistently focused on the bottom-line. By doing what is best for his customers he achieves his goals.
As a long time Marketing/Promotion professional I find Jari to be a welcome breath of fresh air. His ability to listen and quickly grasp the essentials of a marketing challenge and subsequently propose realistic and effective solutions puts him a measurable step above most.
Jari is one well organized professional I have come across in my career. He undertakes a task with lot of conviction and his research for a project is deep and comes out with some amazing analysis easy for good business decisions.
How to get started with DTC?
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