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- HKH On Strategy: Strategy processes for the time of high tide and storm
Strategy processes for the time of high tide and storm
The traditional strategic planning approach goes something like follows. Managers attempt to use various forecasting tools to forecast how business environment will evolve and how competition, both direct and indirect, will respond to various moves that a company makes (let us call it company X). Thereafter, company X crafts 5-year, 7-year, or even 10-year plans and roadmaps that portray how the organization will win the “future state.” In the final step, the entire organization of company X starts to execute the plan(s) with various incentive models including fine-tuned objectives and associated, often existent and detailed, review sessions to make sure the plan is executed “110%” according to the defined roadmap. This is the traditional model for strategy-making that follows to large extent knowledge based on the Design School of Strategy, “strategy as a design” in which planning is done by strategists based on rational choices.
Download the January 2023 issue of HKH On Strategy to read more on how Managing Partner and Strategic Planning & Business Transformation practice area lead Jari H. Helenius analyzes strategy processes for the time of high tide and storm.
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