Commentary: How to develop sauna culture in North America
$2.2 Billion Sauna Market Potential in North America “We estimate that the Sauna and Spa market in North America alone, with aggressive development of DTC, has the potential to be at least $500 million annually in size by 2027, and over $2.2 billion cumulatively over five years from 2024-2028 for new installations. This estimate is…