
Direct Data-Driven Relationships
What is DTC?
DTC is above all a Business Design that can be utilized as a strategic tool equally by new startups and more established “legacy” businesses. As a Business Design it allows the firm, or an individual brand, utilizing it to grasp greater control of entire value creation chain through an in-depth understanding of consumer behavior and purchase patterns, all driven by trove of first party data. Forming a unique and direct relationship with the consumer, leading into stronger and more a profitable business.
DTC success factors
Any successful deployment of the Business Design requires mastering of five core elements and their combined interplay. These are 1) Creative, 2) Testing, 3) Data, 4) Operations, and 5) Channels.
We have decades of experience in strategically developing successful and scalable DTC Business Designs across industries. Over the years we have developed unique, and in many cases proprietary, ways how to help our clients find success with the business design.
How a strategic-decision for DTC or any other business model innovation impacts your organizational design? Read more here.
Gain more insights
Our downloadable or ordered case studies will give you a glimpse of our past cases in this practice area. We firmly believe based on different industry movements, research and our experience that DTC Business Designs have the ability to disrupt nearly any industry during the next decade.
You organization should not purposefully miss out on these industry movements and opportunities that emerge from them. If your organization will not act, your competitors will!
Talk to us
Get your 1-2-3 guide how to develop compelling value proposition with DTC business designs
In the step-by-step guide you will be introduced to the world of Direct-to-Consumer (DTC) marketing & sales and how to strategically develop consumer businesses with this new Business Design(s).
We will provide you actionable answers to the following questions:
- How to approach DTC Business Design from a strategic perspective?
- How to develop a strategic road-map for DTC Business Designs?
- What are the key questions to address in developing a DTC strategy?
- How to take your DTC Business Design from strategy to implementation and an on-going management?
- How much time should you be ready to invest in developing a comprehensive DTC Business Design?
- How to secure funding, when needed, for your DTC Business Design project?
Please send my no cost 1-2-3 guide to developing DTC Business Design(s) as soon as possible.
Already delivering consumer value with DTC Business Design(s)? See below video for more information on how we can deliver added value for your business.

Managing Partner, Jari H. Helenius, HKH Management Consulting & Partner, Evan Balzer, HKH Management Consulting Today’s DTC businesses can not solely rely on creating long-term value with one single business design. It is utmost important to constantly evaluate other dimensions of growth for a continuous value creation and performance.
How we drive value growth for your business through redesign?

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