DTC Quarterly: Attention Manufacturers, Retail is Waisting Your Customer’s Time!

June 27, 2022
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DTC Quarterly

Attention Manufacturers!

Most of the signals we’re witnessing from the global economy support that recession is imminent. We don’t of course know this until we’re in it for sure, but one thing is certain - the global economy is in its downturn. Inflation across the board, rising interest rates, Covid issues on global supply chains and the war in Ukraine all amount together to form unprecedented pressure on businesses, employees and consumers. Things are indeed gloomy at the moment and are looking to stay like that for the moment. Within all this, consumers are looking for every possible way to cope and manage the rising uncertainty - even things that we’ve previously unconsciously “ignored” as being valuable in terms of money are becoming increasingly valuable, such as the concept of time! So how should your business respond in the face of growing uncertainty? The answer is threefold: 1. Communicate sense of security and act swiftly on “signals of discomfort.” 2. Focus on accelerating digital transformation across the organization. 3. Speed up business development efforts to drive through innovative new business designs that have the capability to address the “concept of time” and its value for the consumer.  In our Q2 2022 DTC Quarterly we take a closer look at how innovative business designs can mitigate the risks that, in particular, time, represents moving forward. We offer sound thoughts especially for leaders of manufacturing businesses operating in the consumer goods space looking to respond today in the face of these unprecedented global challenges. Download to read more! Download the article using "Attention Manufacturers, Retail is Waisting Your Customer's Time!" button above.  

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